VSC
  • Item ID:VSC
  • Copyright 1996
  • 85 pp.
  • Form: Electronic book text
  • Price: FREE!
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Visitor Satisfaction in Churches

Content Sample

Visitor satisfaction was measured in churches in an area with high population growth. All Protestant churches meeting in public buildings comprised the sample of thirty churches. Trained secret shoppers were sent into each church and recorded bivariate measures using 14 moments of truth. Comparisons were made to visitor policy information supplied by staff members. Bivariate regression analysis, multiple regression analysis, analysis of variance, and chi-square tests indicate that there is a statistically significant relationship between the number of greetings received by a visitor and the visitor's desire to return, as well as the visitor's assessment of the spiritual experience. Other factors may contribute to visitor satisfaction, but they only contribute significantly when they are associated with greetings to visitors by members of the congregation.